Also think of the HUGE MESS you would have on your hands if you gut shot a deer, heck even a quartering away shot could open up everything.
Think of how much quicker that animal would go down.
Gee with all the negativity on this product, I might just have to order some. The only down side I see is that to work properly they are counting on the entrance hole not allowing the fletching to pass thru it, causing it to strip off and expose the wire/blades. For those worried about a pass thru, "IF" the shot is broadside, your broad head should already be poking out the other side of the animal before the fletchings make contact with the entrance side. This system is 10x better then any of the broad heads that don't open till they are inside, like the swacker or the aftershock heads. At least this is giving you a typical fixed blade hole on the way in, but adding devastating tissue damage on the inside. For a typical perfect shot, I agree its not needed, but if it puts the animal down in half the time, I'm for it. Unfortunately for "ME", I rarely get pass thru's, so this product wouldn't change 90% of my situations. I rarely get perfect broadside shots, but rather like to wait a bit when I can and get a slight quartering away shot. I then put that head thru the lungs and into the opposite shoulder. I break a lot of legs with this shot placement, but am starting to think there are better ways. Its hard for me to purposely aim back, but that would give me pass thru's. Im thinking when I slam that opposite shoulder, the animal gets a kick in the but and heads out of there full boogie. If you get nothing but meat and or tickle a rib, he might only run 30yds and wonder what just happen. Pro's and con's for every situation I suppose.